Family Wealth: Balancing Heritage and Influence
- Ariel Sanchez Rojas
- Jul 30, 2024
- 2 min read
In the rapidly evolving landscape of global wealth, a profound transformation is underway. The next generation of wealthy families (the next generation or 'next gens') are redefining the traditional concepts of wealth and its purposes.
A recent report by UBS Global Wealth Management, "Voices of Next Gens," provides an insightful glimpse into how these young inheritors view their financial legacies and societal responsibilities. Below, we explore the key themes of this report and their implications for the future of family wealth.
A New Definition of Wealth
Traditionally, wealth has been viewed as a means of securing financial stability and social status. However, today's next gens see it differently. For them, wealth is not just a personal asset but a powerful tool for positive societal change. This shift represents a broader, more holistic approach to wealth management that integrates personal values with global sustainability and social equity goals.
2. Transforming Family Businesses
Many next gens are deeply involved in their family businesses, bringing fresh perspectives and innovative approaches. They are keen on integrating advanced technologies and sustainable practices into their family enterprises. This proactive involvement goes beyond mere participation; it is about steering these businesses towards greater alignment with modern ethical standards and global challenges such as climate change and social inequality.
3. The Evolving Role of Family Offices
Family offices have traditionally focused on managing and preserving wealth through generations. However, next gens are expanding these offices' roles to include impact investing—investments made with the intention to generate positive, measurable social and environmental impact alongside a financial return. This approach allows them to use their family's wealth to fund initiatives that address critical global issues, from renewable energy projects to social welfare programs.
4. A Call for Impactful Investments
A significant portion of next gens expresses dissatisfaction with traditional investment options that do not align with their sustainability values. This has led to an increased demand for impact investments that provide both financial returns and positive social or environmental impacts. Many are taking matters into their own hands by starting or investing in funds that prioritize ethical practices and sustainable growth.
5. Philanthropy Reimagined
Next gens are also redefining philanthropy. They are moving away from traditional one-off financial donations to more engaged forms of giving that include leveraging their expertise, time, and networks. By doing so, they aim to create sustainable changes that are not just beneficial in the short term but are structured to continue delivering benefits well into the future.
6. The Future of Family Wealth
The proactive stance of next gens on wealth management suggests a significant shift towards more conscientious and purpose-driven financial practices. As these young leaders take on more significant roles within their families and communities, their influence is poised to reshape not just how family wealth is perceived, but how it is utilized to foster long-term societal benefits.
The transition of family wealth management from a focus on legacy preservation to one that equally weighs impact is a radical change that speaks to a broader evolution in global financial markets and societal norms. As this trend continues, the implications for wealth management professionals, family businesses, and global economic systems are profound, marking the beginning of a new era in wealth stewardship and social responsibility.

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